Top 20 Trendy Makeup Looks and Styles in USA 2024

Makeup looks are an essential part of modern beauty routines, enabling you to express your personal style, enhance your features, and stay on top of current trends. From everyday natural glam to bold evening statements, understanding different makeup beauty looks can transform your beauty game. Whether you’re prepping for a special event or just want to freshen up your daily routine, this guide will walk you through a variety of makeup styles and provide tips to achieve each one with ease.

Classic Makeup Looks

Natural Look

The natural makeup look is all about enhancing your natural features with minimal products. Begin with a lightweight foundation or BB cream to even out your complexion. Use a touch of concealer for any blemishes or dark circles. For eyes, opt for a neutral eyeshadow palette and a coat of mascara. Finish with a nude or light pink lip color. Brands like Maybelline and L’Oreal offer excellent products for achieving this fresh-faced look.

Smoky Eye

The smoky eye is a dramatic and timeless makeup look perfect for evening events. Start by applying a primer on your eyelids. Use a dark eyeshadow color (like black or deep brown) on the upper lid and blend it outwards to create the smoky effect. Line your eyes with black eyeliner and finish with multiple coats of mascara. Urban Decay and NARS have great products for this bold style.

Bold Red Lips

The bold red lips look adds a touch of glamour to any makeup routine. Keep the eyes simple with a neutral eyeshadow and a thin line of eyeliner. Apply a red lipstick with a matching lip liner to define the lips. Brands like MAC and Charlotte Tilbury offer a range of red lipsticks that cater to different skin tones and preferences.

Makeup Beauty Looks

Glitter Eyes

The glitter eyes look is perfect for parties or festivals. Apply a primer to your eyelids, then use a shimmery eyeshadow base. Pat glitter over the base for a sparkling effect. Use an eyeliner to define the eyes and finish with mascara. Fenty Beauty and Too Faced have a range of glitter products to help you achieve this eye-catching look.

Dewy Glow

The dewy glow look emphasizes healthy, radiant skin. Start with a hydrating primer and a luminous foundation. Use a liquid highlighter on the high points of your face, such as the cheekbones and brow bones. For the eyes, keep the makeup minimal with a bit of mascara and a glossy lip. Glossier and Becca offer excellent products for creating this glowing appearance.

Retro Glam

The retro glam look brings back the classic elegance of the 60s and 70s. Use a bold winged eyeliner and apply false lashes for dramatic eyes. Choose a matte foundation with a flawless finish and a classic red or deep pink lipstick. Brands like Benefit and Revlon provide great options for achieving this vintage style.

Seasonal Face Fashion

Summer Bronze

The summer bronze look is ideal for achieving a sun-kissed appearance. Use a bronzer on the cheeks, forehead, and jawline to mimic a natural tan. Opt for a warm-toned eyeshadow and a peachy lip color. Tarte and Burt’s Bees have great bronzing products and summer shades.

Autumnal Warmth

The autumnal warmth look incorporates earthy tones that reflect the fall season. Apply a warm brown or copper eyeshadow and a hint of orange blush. Choose a deep berry or terracotta lipstick to complete the look. Too Faced and E.l.f. offer a variety of products that suit this cozy, fall-inspired style.

Winter Wonderland

The winter wonderland look embraces cool, frosty tones. Use a light silver or icy blue eyeshadow on the lids, and a subtle blush to maintain a fresh appearance. A soft pink or nude lip completes the frosty look. MAC and Sigma Beauty have a range of products to achieve this winter-inspired makeup.

Creative Makeup Looks

Graphic Eyeliner

The graphic eyeliner look involves bold, geometric shapes and lines. Use a liquid or gel eyeliner to create graphic designs on the eyelids. Pair with a neutral face and lip makeup to let the eyes be the focal point. Kat Von D and Stila offer excellent eyeliners for this creative style.

Pastel Dream

The pastel dream look features soft, pastel colors. Apply pastel eyeshadows in shades like lavender or mint green, and use a soft pink blush. A nude or pastel lip color completes this dreamy look. Kylie Cosmetics and ColourPop provide a variety of pastel shades.

Monochromatic Makeup

The monochromatic makeup look uses a single color family for eyes, cheeks, and lips. Choose a color that complements your skin tone and use it across all areas of your face for a cohesive look. NARS and Laura Mercier offer versatile products for creating a monochromatic effect.

Unique Face Fashion

Cut Crease

The cut crease look involves defining the crease of the eyelid with a contrasting eyeshadow color. This technique creates a dramatic effect that enhances the eyes. Use a concealer to carve out the crease and apply a bright or contrasting eyeshadow above it. Anastasia Beverly Hills and Huda Beauty have great products for achieving this striking look.

Sunset Eyes

The sunset eyes look mimics the vibrant colors of a sunset. Blend warm shades of orange, pink, and purple on your eyelids. Add a touch of shimmer on the inner corners for extra brightness. Urban Decay and ColourPop offer palettes perfect for recreating this vibrant look.

Colorful Mascara

The colorful mascara look involves using mascara in bold, unconventional colors. Apply a bright or pastel mascara over your lashes for a playful twist. Keep the rest of the makeup minimal to let the colorful lashes stand out. Marc Jacobs and L’Oréal provide various shades of colored mascaras.

Local Brands for Makeup Beauty Looks in the USA

Tarte Cosmetics

Known for its eco-friendly and high-quality products, Tarte offers a wide range of makeup items suitable for various looks, including their popular bronzers and vibrant eyeshadow palettes.

e.l.f. Cosmetics

e.l.f. is celebrated for its affordable and effective makeup products. From neutral eyeshadows to bold lipsticks, e.l.f. provides options for every makeup look without breaking the bank.

Burt’s Bees

Specializing in natural and nourishing makeup, Burt’s Bees is an excellent choice for those who prefer a more organic approach. Their products include lip tints and BB creams that are perfect for natural looks.

Too Faced

Too Faced is known for its fun and innovative products, making it a great brand for trendy and creative beauty looks. Their collections often include vibrant eyeshadow palettes and unique lip colors.

Urban Decay

Urban Decay is renowned for its bold and edgy makeup products. Their eyeshadow palettes and eyeliners are ideal for creating dramatic and standout looks, including smoky eyes and colorful designs.

This guide covers a diverse array of beauty looks, providing you with the tools and inspiration to experiment with different styles. Whether you’re going for a classic, trendy, seasonal, or unique look, these tips and product recommendations will help you achieve stunning results.

Scroll to Top